The Christmas season plays a major role in boosting e-commerce activity across the Middle East. During this period, gift order value increases by 86%, while the number of gift orders rises by 62%, highlighting a strong seasonal shopping behavior.
Overall e-commerce demand also grows, with a 5% increase in total orders and an average order value reaching $36. The peak shopping months are November and December, driven by major sales events such as Black Friday, Christmas, and New Year promotions.
These trends show how year-end celebrations create powerful opportunities for brands to maximize sales, engage consumers, and strengthen their digital presence across the region.
