EPL Sponsors in 2024/25: Brands, Deals, and Trends
1. Main Kit Suppliers & Jersey Brands
One of the most visible parts of sponsorship is the kit supplier (who makes the shirts) and the main jersey sponsors (who pay to have their logos on the front). For 2024/25:
- Kit Suppliers (Apparel Brands): Adidas, Castore, Macron, Nike, Puma, Sudu, Umbro.
- Adidas leads among apparel brands, supplying seven clubs.
- Nike and Umbro each supply four teams.
- Macron and Sudu are with fewer clubs but still part of the mix.
3. League-wide Sponsors & Official Partnerships
Besides club-level sponsorships, the Premier League as a competition has its own set of sponsors and partners. Important ones include:
- EA SPORTS FC – Lead Partner SportsMint Media
- Barclays – Official Bank of the Premier League SportsMint Media+1
- Guinness – Official Beer Sponsor SportsMint Media
- Hublot – Official Timekeeper SportsMint Media
- Nike – Official Ball Supplier (for 2024/25) SportsMint Media+1
- Oracle – Official Cloud Partner SportsMint Media
- Avery Dennison, Panini, Sorare – Official Licensees (names, numbers, collectibles, fantasy brands etc.) SportsMint Media+2Premier League+2
4. Key Trends & Observations
- Increase in gambling sponsorships: Front-of-shirt deals with betting companies took a larger share in 2024/25, with 11 clubs having betting brands as their primary sponsor. Versus
- Regulatory changes ahead: From 2026-27, the Premier League will ban gambling companies as front-shirt sponsors. Versus
- Brand diversity in kit suppliers: Seven different kit suppliers is a moderately high number, meaning there’s competitive interest in supplying EPL kits. Score and Change+1
5. Significance
- Such sponsorships represent major revenue sources for clubs and the League, especially from betting, finance, apparel, and tech brands.
- The heavy involvement of betting companies has raised ethical and regulatory discussions. Clubs must balance commercial gains with fan perception and upcoming rules.
- Apparel brand visibility (kits) remains crucial; it’s a long-term partnership asset for both clubs and brands.
